An Increase of Caffeine Sensitive People in The World Today Memorandum

Write a memo identifying the product and explaining why it makes sense to expand into the

country

 

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Business Communications Analytical Business Report, a Three-Part Project Selling Overseas: Analysis on Expanding Your Company’s Product to Another Country Part 1: Memo Detailing the Product and the Country Project overview: Select a country you are not familiar with where you will introduce a product. Ultimately, you will write a short report (maximum five pages for the text of the report, see Table 11.1, p. 285 of the textbook) that briefly describes the country you have selected, indicates the types of people in this country who would find the product attractive, explains how the product would be transported into the country (or possibly manufactured there, if materials and labor are available), recommends a location for a regional sales center, and suggests where the product should be sold. Ultimately, the product will be sold in brick-and-mortar stores, which we are defining as traditional, physical stores where customers purchase products in person and that you will identify in the outline and final report. Your report is to be submitted to the chief operating officer of the company, whose name you can find in a corporate directory or by sleuthing online. Country selection: The country you use for the report must be one you have never visited, are not from, do not have any cultural ties to, have any relatives from, or know very much about. Product selection: Once you know about

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