Branding Commercials Discussion

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Answer the question after reading the following content:

Dollar Shave club’s video was clever and funny, but conceptually it was nothing new at all. It simply parodied the old-fashioned television pitch. What strikes you as conceptually new and different about the Sartorialist piece, the Johnnie Walker piece, and the Dove piece?

Please cite the videos and articles properly in APA format. Besides these citations, your discussion should include at least one acdemic resource (Please find it online). Write at least 350 words (not include the reference page).

Case in point. In 2012, the CEO of a small company (a very small company – five full-time employees) featured himself in a 90-second video to promote his brand, Dollar Shave Club, on YouTube. The CEO’s name was Mike Dubin, and he had several things going for him. He had a good pitch: pay a small monthly rate and we’ll mail you all the razors you need. He had a great pitchman: himself. He had attitude, a gleam in his eye and experience as an actor, having dabbled in comedy as a sometime member of the improv group called the Upright Citizens Brigade. Thus was produced a little movie called “Dollar Shave Club: Our Blades Are F**king Great.” (Apologies if anyone finds this offensive.)


Dubin uploaded it, and within a month, he had four million hits. Within a year, 10 million hits – and customers – and investors.Here’s another piece worth looking at. In 2011, Intel created a seven-minute documentary about the New York-based street fashion blogger who calls himself the Sartorialist.

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