Case Analysis: Starbucks Coffee Company: Can Customers Breastfeed in a Coffee Shop?

Case Analysis: Starbucks Coffee Company: Can Customers Breastfeed in a Coffee Shop?

CASE ANALYSIS FORMAT

Format: 1″ margins, 11 pt. Times New Roman, left justified. Do not write a memo. In the top left corner, write the date and your name. Write in third person, no bullet points. Treat the case as an unfolding, real-life situation (happening now). Avoid references to yourself or to writing an analysis.

Please keep it to one full page and break it up using the following headings:

Problem and Strategic Issues: This section serves as a problem statement and should be a brief paragraph that describes and explains the problem, significance of why the problem should be addressed. Make sure this is clear and concise.

Evaluation & Analysis: Breakdown specific issues; explain the dilemma and the likely consequences, significance, or implications of the problem(s) you have identified. Explain why it matters and discuss the circumstances that may affect decisions. What are/should be the long- and short-term goals and strategies? Note: Analysis means evaluating and explaining what a piece of information means, putting it in perspective, creating meaningful connections and drawing reasonable conclusions based on facts.

Alternatives: Present recommendations/options with specific pros and cons of each. Each alternative must be logical, ethical, and economically feasible – sound business.

Solution: Defend your best solution from amongst the alternatives you presented. Specify how it will fix the problem.

Plan of Action: Explain how you will implement this solution. What are the steps involved?

Expected Student Outcomes:

Learn to evaluate complex information, define a problem, analyze the facts, develop alternatives, and choose a successful strategy based on the evidence. Write a well-supported, logical, and literate case analysis. Improve your logical thinking and learn to present your solutions persuasively.

Assessment Measures: Literacy is a () threshold category () to pass any Business Writing assignment. It is crucial that you write in your own words and not copy directly from the case. Each document must be clear, literate, audience aware, and use appropriate tone. Following CA format/directions is part of your grade.

Your writing will be measured by the Business Writing Evaluation Rubric, CLASS; that is posted online at the end of the class syllabus. Your “Strategy” grade will be based on how detailed, specific, and creative you are in handling the situation. Your “Content” grade will be based on your complete, detailed analysis and ability to address all stakeholders in your implementation and recommendations.

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