Case study about Athleisure: Lululemon & Athleta. I need you to apply the RBV framework from the reading and use four metrics to compare these two companies.

I don’t understand this Business question and need help to study.

Strategy Analysis: 2.5 page

it is time for you to fly on your own, little bird, so I would like for you to apply and integrate the framework ideas that are most important for your team’s analysis without doing an annoying, artificial “Here I’m going to do a 5-test resource-based view analysis.” You need to use enough framework elements to make your paper analytically rigorous without making it feel artificial.

Metrics: 1 page

The goal of the field-research and measurements is to see how the physical, product, and brand decisions contribute to the firm’s overall strategy.

*While you are welcome to pick your metrics (as defined in the metrics section below), I encourage you to consider unique metrics that reflect the overall shopping experience such as specifics of website utility, shopping experience, degree of marketing, elements of branding, how the products are portrayed, and your own creative, unique observations.*

A metric is anything that can be objectively measured and verified. For example, in the past students have used tape measures or laser measures to measure seat width at 5 Guys. Let’s imagine you were doing an alternative case on Target vs. Walmart–not an option for this project–you could have metrics for:

  • Cleanliness of the bathrooms
  • Friendliness of staff (were you greeted with a positive attitude?)
  • Size of shopping carts (Bring a measuring tape!)
  • Width of the aisles
  • Wait time in checkout aisles

Do not only use my suggestions. Be creative!

You absolutely want to integrate your metrics and highlight how they complement your assessment of the firms’ strategy.

Here is the one I want you to do:

  1. Social media interaction
  2. Prices
  3. Materials use for making clothes.
  4. Go through their return and refund policies (optional if they are they have the same policies do not do it)

Put In chart format.

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