Family Fires Communications Discussion

Description

 

 

Look at the following Ad Council campaign on gun safety: https://www.adcouncil.org/campaign/gun-safety

Look at the gun safety ad campaign website: https://www.endfamilyfire.org/

Discuss the use of ethos, pathos, and logos in the campaign. What efforts are made (if any) to establish common ground (identification)? Be sure to reference specific messages in the artifacts and your course materials.

Use what you find from the Ad Council’s gun safety campaign videos and the gun safety ad campaign website to develop your notes. These notes should be in bullet points in full sentences, with “Ethos”, “Pathos” and “Logos” headings.

 

UNFORMATTED ATTACHMENT PREVIEW

AdoptUSkids Campaign Ad Analysis Group Members Background- What is AdoptUSkids? ● ● AdoptUSkids is a national project that looks to place children and teenagers in the foster care system get placed into loving adoptive families and educate them on the adoptive process. They are the nations only federally funded photolisting service that connects waiting children and teens with families. Their mission statement: “Our mission: Raise public awareness about the need for foster and adoptive families for children in the public child welfare system. Assist US states, territories, and tribes to recruit, engage, develop and support foster and adoptive families.” Voice Over Audio Background Cont. ● Campaign Goal ○ ○ ○ To raise awareness regarding the need foster & adoptive families for children in the child welfare system To inform and educate potential adoptive & foster families To encourage U.S states, territories, and tribes to support adoptive & foster families ● Target Audience ○ Families looking to expand, couples looking to start a family, anyone who desires to adopt ● Action & Persuasion ○ ○ To encourage the adoption of children and teenagers of all ages To bring a child into a loving permanent home Voice Over Audio How is Pathos used in the AdoptUSkids Campaign ? What is Pathos? – Pathos is an attempt to sway an audience through emotional appeal. Campaign video from AdoptUSkids – https://www.youtube.com/watch?v=AaW-ybG6oX0&feature=emb_logo – https://www.youtube.com/watch?v=D9qGqk7m2FA&feature=emb_logo – Youtube Channel: AdoptUSkids – One can also follow the growth of different children who have joined a new family through AdoptUSkids organization. Pathos in AdoptUSkids Video Campaign Cont. – Many individuals who consider adoption often tend to desire the younger children ages 1-5 over the older ones ages 13-17. – Teenagers (13 – 17) account for less than 10% of all adoptions – The video campaign in the previous slide uses the pathos appeal to exemplify how young adults/ teens are also able to fit into one’s family ,while offering ways to make the transition more effortless. – As mentioned in Chapter 11 of ‘Persuasion: Reception Responsibility’, the Yale Five-Stage Developmental Model’ is used to aid the campaign in getting the attention of the an intended audience. – Five functional stages are: Identification, Legitimacy,

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