Reducing Travel Expenses Through Online Meetings Essay

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Persuasive message You are the manager of a group of sales professionals for a company that sells products to other businesses. Your company is based in Mississauga—a Toronto suburb. The work of your sales team has traditionally involved travel and face to face meetings, but a larger number of your business-to-business orders are now arriving online through your website. The percentage of each sales person’s orders and commissions that result from processing online orders has been steadily increasing for the past five years, and is now almost 60%. And the commission for an online sale is the same as a person-to-person sale. However, during this time, travel costs for the sales team has also been increasing, and the amount of time out of the office for some sales people has also increased. This means that some sales people are using more time to chase a declining number of deals closed in person. Your sales team works in a fairly independent manner—they make their own meeting and travel arrangements. In addition, you know that many members of the sales team consider travelling and meeting customers in person the most enjoyable and fulfilling part of their job. You also know that salespeople believe that making personal contact with customers is vital in developing a long-term relationship with clients. However, you have heard more and more stories from salespeople about the frustrations of spending time stuck in traffic. But you know that your team will not like being told that they have to change. However, they have to change. The price of gas is starting to rise again, and travel expenses are already costing you too much. You have drafted an email message to persuade members of the sales team to cut back on the amount of travel they do. Revise the message so that it is more likely to accomplish its purpose. You may add or make up reasonable details to strengthen your case. Subject: Your Runaway Travel Expenses Please be reminded that travel in the greater Toronto area is time-consuming and expensive for the company. From now on we are asking you to only set up meetings that cannot be done in another way—that is, by phone or email or via video conference. I know that you value meeting customers face to face, and you believe in the value of these personal contacts, and that these give you a good chance to escape from the office. But your travel is a luxury that the company pays for. And with the latest sudden increase in the price of ga

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