Social Judgment Theory Cognitive Theory Questions

I’m working on a communications writing question and need an explanation and answer to help me learn.

 

Read Chapter 14: Social Judgment Theory

Read Chapter 16: Cognitive Dissonance Theory

 

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A FIRST LOOK AT COMMUNICATION THEORY TENTH EDITION EM GRIFFIN ANDREW LEDBETTER GLENN SPARKS A FIRST LOOK AT COMMUNICATION THEORY TENTH EDITION EM GRIFFIN Wheaton College ANDREW LEDBETTER Texas Christian University GLENN SPARKS Purdue University A FIRST LOOK AT COMMUNICATION THEORY, TENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2019 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2015, 2012, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 QVS 21 20 19 18 ISBN 978-1-259-91378-5 MHID 1-259-91378-3 Portfolio Manager: Jamie Laferrera Product Developer: Alexander Preiss Marketing Manager: Meredith Leo Content Project Manager: Maria McGreal Buyer: Laura Fuller Design: Lumina Datamatics, Inc. Content

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