I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Discussion – Yum Brands – SWOT in Reverse
Please read the attached investor’s announcement from Yum Brands published back in October 2016(in the files). For this discussion, it may be helpful if you work to reverse engineer a SWOT analysis from the investor announcement itself. See if you can discern the factors that led to the strategies you are reading.
- What key external and internal forces do you think are driving the strategies listed?
- What strengths and weaknesses can you discern?
- What opportunities does Yum Brands highlight?
- What threats do you assume have influenced the strategy?
- What do you think Yum Brands is trying to accomplish?