Why is Maersk’s business model “complex”? 

Instructions:

Watch the video below (video hyperlink attached) and read the associated case study file (attached below). Thoroughly answer each of the 5 questions at the end of the case study file and submit your answers in a 2-page Word document. Provide at least one supporting argument for each question.

Video Hyperlink – https://www.youtube.com/watch?v=KEC5DQqCykI

Questions:

1. Why is Maersk’s business model “complex”?

2. What role do IoT sensors play in Maersk’s systems?

3. Why is tracking empty containers so important to efficient operations?

4. What is the “data driven culture” that Maersk is trying to strengthen?

5. Why does Maersk want to give their customers access to their system?

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