Why was Cincinnati Zoo losing opportunities to increase revenue?
Watch the video below and read the associated Case Study file included at the bottom of this page. Thoroughly answer questions 1, 2, and 4 at the end of the case study file and in a 2-page Word document. Each question should include at least one supporting argument for your answer or position.
Video Hyperlink #1 – https://www.youtube.com/watch?v=O4bHJMMCYxk (Links%20to%20an%20external%20site.)
Video Hyperlink #2 – http://www.youtube.com/watch?v=LZx5gVqzwMk
1. Why was Cincinnati Zoo losing opportunities to increase revenue?
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
4. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?